Run From the Easy, Copyable Hustle.

The hustle that's easy to start is, by definition, easy for everyone to start, and so it gets crowded and gutted almost the moment it works. Low barriers cut both ways: they let you in cheaply and they let your competitors flood in just as cheaply, racing the margins to zero. The easy hustle feels like a gift and is usually a trap.

Prefer the doorway that's hard to build - the one with friction, complexity, relationships, and time baked into it. The difficulty that frustrates you on day one is the very thing that keeps the next ten thousand people out for years. Run toward the hard-to-copy position and away from the easy one everyone's already piling into.