The Choice
Pick the Big, Permanent River.
Don't fish a stream that dries up. Stand on a river that has flowed for a thousand years.
Some markets are fashions - hot today, gone in three years, and woe to anyone who built their life on them. Others are rivers: needs so deep and permanent that money has flowed through them for centuries and always will. Food. Shelter. Health. Property. Trades. The boring, eternal needs of human beings. Build your doorway on one of those and the flow never stops.
Resist the shiny new stream that everyone's excited about. The biggest, oldest, most permanent markets are unglamorous precisely because they've always been there - and that permanence is exactly what makes them safe to build a life on. Pick the river that was flowing before you were born and will flow after you're gone.
Build on deep, permanent needs, not passing trends. Pick the river, not the stream.
This is one of 48 laws from MIDDLEMAN - The 48 Laws of the Money in the Middle. Read it in full to climb the whole building, floor by floor.