The Choice
Run Every Opportunity Through the Seven Questions.
Before you commit your life to a floor, interrogate it.
Not every doorway is worth standing in. Before you commit, run the opportunity through the questions that separate a great position from a trap. Is there a real gap between two sides? Is the gap wide enough to pay well? Can I own the customer? Can the two sides easily go around me? Is there volume? Is it a permanent need or a passing fad? Can I build a moat over time?
If an opportunity passes the questions, it's a floor worth committing to. If it fails them, it doesn't matter how exciting it feels - walk away and keep looking. The discipline of vetting before you commit is what saves you from pouring years into a doorway that was never going to hold. Judge first, build second.
Vet every opportunity against the seven questions before committing your years to it.
This is one of 48 laws from MIDDLEMAN - The 48 Laws of the Money in the Middle. Read it in full to climb the whole building, floor by floor.