Prefer the Customer Who Comes Back Forever.

A one-time customer is a transaction. A customer with a recurring need is a stream - and streams are where wealth actually accumulates. Always favour the market where people need you again and again: the repair that recurs, the supply that runs out, the service that's needed every month. Win that customer once and you've won them for years.

Chasing one-off deals means starting from zero every single morning, forever hunting the next stranger. Owning repeat customers means each win stacks on the last. Build your position in a market of returning need, and your past work keeps paying you long after it's done.