The Eyes
Everything Has Already Passed Through a Middleman. The Only Question Is Why It Wasn't You.
There is no such thing as buying direct. There is only buying from the last middleman in the line.
Pick up the nearest thing to you. Your phone, your cup, your shoe. Did the person who made it sell it to you? No. You have never met the person who built your phone or grew your coffee. Every object you own arrived the same way - passed down a chain of people who did not make it and did not use it. They stood in the middle and moved it along, and every one of them took a slice on the way past.
That chain quietly runs the whole world, and almost everyone looks straight past it. Once you see it you can't unsee it. You walk into a supermarket and see the trick. You open an app and feel the toll come off your card. The richest people in your country make almost nothing with their hands - they figured out where to stand. The only real question this book answers is simple: that slice is being taken on everything, every day. Why isn't it being taken by you?
Nothing reaches a buyer direct. Someone always takes the slice in the middle. Decide it's you.
This is one of 48 laws from MIDDLEMAN - The 48 Laws of the Money in the Middle. Read it in full to climb the whole building, floor by floor.