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29Law 29 of 48
The Climb

Volume Is the Only Difference Between the Corner Shop and the Empire.

A small cut on a huge number beats a fat cut on a few.

The corner shop and the supermarket chain sell the same tins at almost the same margin. The only difference between a modest living and an empire is how many times the transaction happens. A middleman who obsesses over charging more per deal hits a ceiling fast. The one who obsesses over doing more deals has no ceiling at all.

This is the mindset shift of the climb: stop trying to fatten each cut and start trying to multiply the number of cuts. A thin slice on ten thousand deals is a fortune; a fat slice on ten is a wage. Build for volume, and the thin margins that looked unimpressive become the foundation of something enormous.

The takeaway

Don't fatten the cut, multiply the deals. Volume is the road to scale.

This is one of 48 laws from MIDDLEMAN - The 48 Laws of the Money in the Middle. Read it in full to climb the whole building, floor by floor.

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