The Eyes
Run Toward Complexity.
Everything simple has already been taken. The money is hiding in the mess.
Most people run from the complicated job. Too many moving parts, too much that can go wrong, too much to understand. So they pile into the simple stuff - and the simple stuff, being crowded, pays nothing. The complicated stuff sits there almost untouched, paying a fortune to anyone willing to wade in and make sense of it.
Complexity is not your enemy. It's the wall that keeps everyone else out of your market. The job nobody wants to deal with is the job nobody else will compete for. Learn to love the mess. The mess is the moat and the margin at the same time.
Complexity scares off competitors and pays the person brave enough to handle it.
This is one of 48 laws from MIDDLEMAN - The 48 Laws of the Money in the Middle. Read it in full to climb the whole building, floor by floor.